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An online course for entrepreneurial parents who are ready for a brand boost without the overwhelm

Ready to grow your online presence in a way that reflects who you are and all of the magic you offer to this world?

You're running your service-based business alongside your busy household and I know that you could use a break from carrying the mental load of figuring out how to do this alone.

Consider me your guide to building the business of your dreams and allow yourself to be cheered on by our growing community of Mamas who get it. 

photo of Sarah pointing to a card that says "you've got this, mama"

This is a six-week self-paced course that guides you towards checking tangible items off your to-do list with real-time accountability and feedback, drives real business results, and offers a community of like-minded entrepreneurial parents who truly understand the juggle.

This might be for you if...

You're not ridiculously proud of your website or overall vibe of your brand

You find it nearly impossible to prioritize time to work on your business, especially with kids

You're booking clients manually and could really use an automated system

You know that what you offer to the world is great, but you have a hard time sharing it

You could probably figure this all out on your own, but just don't have the brain space

You don't have a ton of money to invest in a large re-brand or website build, but need help now

You're feeling a little lonely as an entrepreneurial parent who does things her own way

This course is designed specifically for busy working moms (because I am one too)

As working parents, we're already juggling so much that it sometimes feels impossible to consider adding yet another project to our to-do list. At the same time, as business owners our online presence is key to our growth and financial stability.

Each self-paced lesson is infused with accountability and encouragement, knowing that as moms we often suck at prioritizing ourselves and sometimes need a reminder to do so.


develop authentic & intentional brand messaging that feels like a really good chat with a friend and is infused with strategy

boost your client bookings with fresh descriptions of your services & calls to action that are irresistible 

finally tackle those website admin tasks like website legal compliance & accessibility, SEO, your online booking process, pricing & payment policies, analytics, and more

photo of Sarah and her daughters

Hi, I'm Sarah

I'm your business bestie, font geek, and fellow Mama who is authentically juggling work & home life. I took a big leap away from traditional employment and started my first business shortly after my daughter, Ada, was born. The astronomical cost of childcare (not to mention the years' long waiting lists!) combined with a desire to do something more, lead me down a path of unexpected entrepreneurship.

Impactful Mama is a manifestation of a dream that quickly developed after the birth of my second daughter, Ari. It's no coincidence that with each new addition to our family I find myself yearning for a deeper connection to other entrepreneurial parents and flexibility in my days.

I can honestly say that being a parent and business owner has taught me how to hone in on what matters most and to (try!) to forget all the rest. Of course, there are challenging moments, but the flexibility and joy this work provides me is better than I could have imagined. What drives me to do this work most is laying the foundation for working parents to feel capable, supported, and empowered to chase their dreams while raising our littles who make it all worthwhile.

You can expect:

Here's what we can create together in just six weeks:

WORKBOOKS: Each week has its own digital workbook that guides you step-by-step through questions and exercises. The workbooks autosave and can be accessed on either your computer or your phone, allowing you the flexibility to set aside an hour or two at a time to really focus or to sneak in a few minutes of this work while waiting in the school pickup line.

VIDEOS: Watch or listen to quick educational videos that prepare you for the tasks you're about to tackle. 

COMMUNITY: Using the same login & portal as the course, our online community is full of other working moms who are doing this same work alongside you. They are an incredible source of knowledge and can offer feedback on your progress and a shoulder to lean on for all things entrepreneurship, parenting, and real life. 
  • Strategy & Scope
    60 minute strategy call Comprehensive branding workbook & online course: Get clarity on your personal & brand values Cultivate an impactful brand personality & voice Align with your ideal audience Mood Board Creative brief Mission statement Presentation of one brand concept Two full rounds of feedback & revisions 30 days of 1:1 support through the launch of your new brand Lifetime access to the online course
  • Here's what you get:
    Mission statement Full logo suite: All formats & color options 2-3 logo variations icons formatted for social media profiles & web favicon Font selections with licensing & use guide Color palette Canva account support: Brand kit setup Business card design 6 social media templates Detailed brand use guide


you might be wondering...

If you are just starting out in you business and need to clarify your messaging and share your offers effectively
If your marketing feels stale & needs a more polished vibe
If you’re expanding into a new service or focus and need guidance for how to package it all together in a way that resonates
Update your website copy (simply copy/ paste straight from your digital workbook within the course)
Feel super confident promoting your services in an email newsletter & on social media
Using your organized Canva account, create gorgeous collateral that promotes your work
Continue connecting & growing in our online community, while helping others do the same
While this course does not include individualized logo design, brand visuals, nor the actual creation of your website, I would be so honored to support you with the implementation of your work and offer special pricing for course alumni. We can continue working together, building on the momentum you've already created. 

Your Investment:  $597   

pay in full (save $48!) or 3 monthly payments of $215

Six-week self-paced coaching program for effective brand & web development

Weekly live coaching calls/ office hours with Sarah | replays available

Detailed guide to create your own complete visual branding package

Website audit & coaching: learn to make edits confidently 

Bonus guide: Canva account set-up & on-brand template design

Marketing & communications bonus templates & materials

Unlimited feedback on everything you're creating for your business

Lifetime access to our supportive business community 

Alumni pricing for continued support, graphic design projects, and more

Take the next step

I am a business owner & mama of little ones who are nearly always by my side, and I crave connection to other working parents who share my drive to excel in both roles and guess that you might crave this too. I aim to lead by authentic example (for both you and my kids), build a community of people who 'get it', and skillfully guide you through a step-by-step plan to bring your brand to life.

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