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Prickly Pear Acupuncture & Wellness

Irin and Peter White are licensed acupuncturists who live in the greater Phoenix area with their two young boys and adorable dog. They pour their energy and souls into their craft and work to heal the bodies and souls of every client they serve. As they carved out more time and space to expand their practice, they needed an online home to support their growing business. Together, we worked to define their brand values & voice, created content to serve their ideal clients, gave their existing logo a boost, and crafted a stunning color palette to tie it all together. We then created a custom Wix website that highlights their expertise, leads readers on a journey, and integrates with their automated booking system, freeing up time they'd previously spent texting with clients to work more peacefully. Finally, we created digital and print collateral showcasing their new brand. It's been incredible watching Irin and Peter expand into new locations and being fully booked with clients they truly enjoy serving. 

brand values  |

person-centered, wholistic, informed, approachable, energetic, active, effective, modern approach, ancient wisdom

logo for Prickly Pear Acupuncture & Wellness
a collection of mood board photos that include acupuncture needles & desert cactus in brand colors
a prickly pear flower sketch and an ipad mockup with a screenshot of Prickly Pear Acupuncture site

"It is intimidating to bring forth the energy of the business and stake your claim in the online world. Sarah made the process seamless and easy."


— Irin, Prickly Pear Acupuncture & Wellness

hey, friend

tell me all about your business goals, I'd truly love to hear them

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