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  • Sarah Grone

Repurpose Your Content Quickly

What to do when content creation feels overwhelming


As a busy mom running a service-based business, finding time to market your services can be challenging. Balancing family responsibilities and professional duties often leaves little room for creating fresh, engaging content consistently. This is where content repurposing comes in as a game-changer.


“Won’t everyone think I’m being lazy or repetitive?!”

Nope. 


First of all, as much as we like to think that our audience is reading absolutely every line of our content on every platform, they're really not.


Repurposing content allows you to maximize the value of a single piece of your original work by transforming it into multiple formats. This not only saves you time but also ensures a consistent and cohesive message across different platforms. By repurposing your content, you can reach a broader audience, maintain engagement, and drive more traffic to your services—all without the need to constantly create new material from scratch.


We’re working smarter, not harder. 


Need Proof?

  1. Rule of 7: On average, a person needs to be exposed to a message at least 7 times before they take action, such as booking a service or making a purchase.


  1. Consistency Matters: Consistent brand presentation across all platforms increases revenue by up to 23%.


  1. Content Marketing ROI: Companies that use content marketing see six times higher conversion rates than those that don't.


  1. Engagement Boost: Repurposed content can generate 4x more engagement than single-use content, ensuring your message is seen and remembered.


Start with a Blog Post

Creating a blog post is a simple yet powerful way to start your content strategy. Here’s why beginning with a blog post is the easiest and most effective approach:


  1. Comprehensive Content: A blog post allows you to explore a topic in depth, providing valuable information and insights to your audience.

  2. SEO Benefits: Well-written blog posts can improve your website’s search engine ranking, driving organic traffic to your site.

  3. Foundational Content: A blog post serves as a foundation that can be easily repurposed into various other content formats.


Then Repurpose It

Once you’ve created a blog post, you can repurpose it into multiple formats to maximize its reach and impact. Here’s a step-by-step guide to help you get started:


Creating a blog post is a simple way to start:

  1. Choose a relevant topic that addresses your clients' pain points. 

  2. Write a comprehensive post that provides valuable insights and solutions. 


Once you have your blog post, use these steps to repurpose it into:

  • 1 Email: Transform your blog post into an engaging email that shares a relatable story and links back to the full post.

  • 3 social media posts: 

  • Instagram Carousel: Create an educational carousel that highlights the key points of your blog post in a visually appealing format.

  • Quick Video: Develop a script for a quick video that shares tips or success stories from your blog post.

  • Behind the Scenes Reel: Create a behind-the-scenes video that showcases the process and personal insights related to your blog post topic.

  • 1 LinkedIn Post: Create a LinkedIn post based on the blog post, focusing on professional engagement and linking back to the blog post for more details.

  • 1 Pinterest: Create a Pinterest image description that highlights key points from the blog post and includes a link back to the full post.

  • 5 Threads &/or Twitter: Create a series of tweets or a thread based on the blog post, providing valuable insights and linking back to the blog post.



Your Turn!

Now that you understand the power of content repurposing and how to start with a blog post, I encourage you to try this method within the next week. Begin by writing a blog post and then use the provided templates to transform it into various content formats. Set specific post dates for each piece to ensure consistency and regular engagement with your audience.


Remember, the key to effective marketing is consistency and visibility. By repurposing your content, you can maintain a strong online presence without overwhelming yourself. So, get started today, and watch how this strategy can help grow your business and connect with your audience more effectively.


Let's make this happen! Set your first post date and begin your content repurposing journey. You've got this!

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