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  • Sarah Grone

Stuck deciding on an email service provider? Here's my take:

If it's your goal to build relationships with your audience, serve them in a meaningful way, and generate more profit in your business, then having an email marketing strategy is key— I know this feels like yet another 'thing' you have to do, bear with me!

With so many platforms available, choosing the right one can be daunting. This guide compares the built-in options of Wix and Squarespace with popular services like Mailchimp and Flodesk—join me for a deep dive into all the features, a cost comparison, and the pros and cons of each.

QUICK SUMMARY → Mailchimp might be the go-to for businesses needing robust features, while Wix and Squarespace keep things straightforward and integrated. Flodesk, on the other hand, shines with its design and user experience, ideal for those who value aesthetics and simplicity. Click for more:


If you're an existing Wix user or planning to build your new website here, it provides an intuitive email marketing solution that's fully integrated (no need to log in elsewhere!). It offers customizable templates and basic automation features, making it ideal for those who prefer a straightforward approach without switching between services.

Cost Analysis

  • Free Tier: Allows sending a limited number of email campaigns per month with Wix branding.

  • Premium Plans: Ranging $10-$24 per month, increasing with more advanced features and higher sending limits.

Pros and Cons

  • Pros: Fully integrated with Wix sites; intuitive design tools.

  • Cons: Limited functionality compared to dedicated email marketing software; higher-tier plans can be costly.




A Side-by-Side Comparison:

This image presents a comparison table of four different email marketing platforms: Wix, Squarespace, Mailchimp, and Flodesk. Each column is dedicated to one platform, detailing aspects such as price, best use case, pros and cons, and specific features like automation & workflow capabilities, segmentation & personalization, analytics & reporting tools, integration capabilities, and A/B testing. The table is structured to provide a clear and concise overview of each service, helping users decide which email marketing tool best fits their needs based on various functional and strategic criteria.
Side by side email software comparison

Here’s Why Simpler Might Be Better:

  1. Ease of Use: Let's face it, we don’t all have the time to learn complicated software. Platforms with fewer features can be much easier to navigate and set up, saving you time and frustration.

  2. Cost Effectiveness: With budgets to consider, especially in small businesses, saving money where you can is crucial. Opting for a platform that doesn’t include unnecessary extras means you only pay for what you really need.

  3. Seamless Integration: A simpler system can integrate more smoothly with your existing tools, making it just enough to get the job done without any fuss.

  4. Focus on What Matters: Sometimes, fewer features mean better performance on what truly counts—like deliverability and user-friendly design.

  5. Lower Resource Usage: Less complex platforms require less maintenance and management, which is perfect for when you're already juggling a million other tasks.

  6. Perfect for Niche Markets: If your business has very specific needs, a simpler platform might offer more targeted features that resonate better with your audience.

  7. Clearer Communication: Keep it simple, keep it clear. This is often the best approach for communicating effectively with your audience without overwhelming them—or yourself!

Honestly, just try one or two out and make a choice. You're not stuck with one forever & switching email platforms when you're ready for a change can be as simple as exporting your lists(s) from the old, importing them into the new, and creating fresh new templates to kickstart your next email.


Okay, so now what?!

If you've made it this far, you likely have an idea of the types of content you want to share and how often you can effectively manage to send an email. Will you send once monthly? Every week? Or only when you have something big to share or sell (not recommended...).

Crafting a thoughtful email strategy could be a game changer for you, particularly if you’re aiming to serve first and sell second.

Connect and Serve: By following the 80/20 rule—focusing 80% on serving your clients with valuable content and only 20% on sales pitches—you create a relationship first, business second. This approach not only enhances trust but also significantly boosts engagement rates. In fact, according to DMA, segmented and targeted emails generate 58% of all revenue, making them a crucial strategy for personalized service and engagement.

Build Your Confidence: Each email you send is a practice session in marketing your business confidently. You’re consistently telling your story, refining how you talk about your services, and improving your pitch with every send. This doesn’t just help you articulate your value—it builds your confidence. The more comfortable you are with expressing your business strengths, the more authentically you connect with your audience.

Why It Works: Email marketing remains incredibly effective, boasting an impressive ROI of $42 for every $1 spent. This high return on investment demonstrates the power of personal connection through regular updates, tips, and insights that help your clients feel valued and understood.

Starting an email strategy means more than just reaching out; it’s about building lasting relationships and becoming a trusted thought leader in your field. As you master the art of email, you're not only boosting your business but also enhancing your personal growth in marketing effectiveness.

Need someone to help you make the choice?
I'd love to chat!

coming soon...


+ a behind-the-scenes tour of Flodesk

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